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Market Discovery Programme

Comprehensive Market Discovery Programme designed to help Nigerian startups validate the suitability of their business model in both local and international potential markets.

The TIIC Market Discovery Programme is a comprehensive 2- 3months program designed to help Nigerian startups explore potential global markets and business environments and gain access to fast-growing economies. The program is open to startups who have completed the TIIC Technology Innovation and Incubation programme and are interested in exploring potential global markets as their next step for growth. Further selection criteria will be applied for the respective focus area.

Programme Overview


To be eligible for the TIIC Market Discovery Programme, interested startups are required to have completed the TIIC Technology & Inncubation programme, provide business pitch deck and answers to questions about their company.

Application and submission for the TIIC T2022A batch closes April 22, 2022

Note: The T2022A batch timelines are subject to change. Visit this page for updates.

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Selected startups will be invited to pitch in front of our selection committee consisting of accomplished entrepreneurs, industry experts, and mentors. Selected applications will be notified of their acceptance into the programme.

You'll be immersed in the fundamentals of the respective markets, and work on validating your business model for the potential market and industry.

You will receive an in-depth market readiness assessment from our network of experts and mentors, with advice on the steps towards your target market.

Explore Programme Outline

Participants are provided with mentoring and coaching, including assistance in business plan preparation, Business counseling, financial, legal, and advisory services. Furthermore, incubatees are provided with support in promotion and marketing.

Participants benefit from market-fit assessment and receive valuable feedback on their business readiness and customized guide to market entry.

Expand your local and international business networks through our robust network of industry experts, mentors, and partners.

Reduce risk, costly mistakes, and save resources with mentorship and guidance from our experts and mentors on the best strategies for your target market.